In the summer of 2010, San Diego local Robert Price wanted to publish a book about the life of his late father. For my last book review of the year, I wanted to choose a book that encompassed not only the American experience but also the American Dream. Sol Price: Retail Revolutionary & Social Innovator was my favorite book of the summer because it is a smart business book that is tailored for the average person as well as for the seasoned businessman. Besides the fact that the book offers great business advice, it is also a detailed biography of American businessman Sol Price. Price came from humble beginnings to creating Price Club, one of the most successful retail companies in the 20th century. The book is composed of personal recordings from Sol Price as well as hand written accounts from his son, Robert Price.
The book starts off as a biographical account of Sol’s life. It documents his parent’s immigration from Europe at the turn of the century. The book also documents Sol’s early life growing up in southern California. What makes the biographical side of the book so amazing is the fact that the pages are filled with family photos and other historical documents. The photos bring the book to life. The family history is detailed and Robert Price does a excellent job of creating a voice and also painting a picture of what life was like when Sol was growing up in early 20th century America.
The second part of the book takes on the Business side of Sol’s life. After reading the book, there is no doubt that Sol was an extremely savvy businessman from an early age. The book is filled with his business models as well as lessons that can be applied to any field of work. The book explains how Sol valued his customers, employees and shareholders. With the help of Sol’s natural business skills, Price Club grew from a local San Diego business to a company covering all of the United States, Canada and Mexico.
The book gives a detailed account of how Price Club was formed and why it stood out from other retail stores in America. Sol developed the first wholesale retail store in America. His business stood out in the retail world because it was a very simple concept and “no frills.” Sam’s Club and Costco are both designed after Sol’s revolutionary business models. The book illustrates how Sol changed the retail industry in America. Sol’s business ideas still echo throughout the retail business world.
The last part of the book is by far the most interesting. After Sol made his name in the world of retail business, he decided to give back to the San Diego Community. The last part of the book chronicles Sol’s charity endeavors throughout the city of San Diego. It turns out that Sol’s charity program has worked with multiple high-schools in San Diego.
Sol Price: Retail Revolutionary & Social Innovator is a very unique book that has the ability to cater to a large audience. The book has the best of both worlds. It is jammed packed with great business advice as well as a great historical account of one man’s dream. The book also is great for anyone who is interested in San Diego History. It is hard to find flaws in this book. The best part of the book is that it is a very easy read. Robert’s narration of his father’s life has a great flow. If you are composing a summer reading list, Sol Price: Retail Revolutionary & Social Innovator should be at the very top.
If you would like to learn more about Sol’s community program in San Diego, you can visit http://www.aaronpricefellows.org/